Reducing onboarding friction & enhancing new feature adoption in a savings bank platform

Client Spanish Bank | Date March23/June24 | Where Mexico City MX

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IMPACTS
Improved Customers’ Financial Health with increased digital platform adoption

  1. 100K+ Downloads from launch
  2. Increased app ratings from 2.3 to 4.4
  3. Secured x5 Assignments

RESULTS | Designed & launched a frictionless sign-up flow and a new Recurring Savings feature

CHALLENGE | The bank needed to improve the abandonment rate during the sign-up process and increase adoption of new customer-centric features

ROL | Lead Product Designer: Owned E2E design vision (Discovery to Delivery) with human-centered, design thinking, and agile approaches.

  1. Aligned design/development with user needs, ensuring consistent value proposition delivery.
  2. Created intuitive Information Architecture from Heuristic Evaluation and reduction of onboarding/new feature friction.
  3. Implemented Design Dev System from Branding, improving UX/UI
    consistency, and optimizing development

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